This fall, I participated in an amazing branding course led by a fellow entrepreneur, Patrick McGilvray. Patrick is the Founder of Focus Five Design. His course challenged me (in a very good way) and exposed me to new activities & exercises that were beneficial beyond measure. There was one activity that I enjoyed the most; writing a Manifesto. Prior to this course, I would not have been able to even define a manifesto as related to a small business such as mine. My initial thoughts were…Why did Turn Leaf need one? Would I even use it after this class?
Of course I engaged in the process, because I am a rule-follower (I am sure that shocks NONE of you) and I trust Patrick 100%. I had struggled earlier in the year redefining my Mission, Vision, and Values statements, so I assumed a positive attitude and hoped this exercise would be more enjoyable and fruitful.
As it turns out, this was exactly what I needed…and I couldn’t stop adding to it! That too, will likely not surprise those of you who know how wordy I can be when I write. But that is the beauty of a Manifesto; there really are no rules, no limitations, no must-do’s. More than just a list of beliefs, it is a declaration of my principles and those values for which I want my company to stand. As Patrick explained, it should be my North Star as I build this business that I love, and move toward my goals and vision.
So here it is, folks! Turn Leaf’s very own manifesto.
TURN LEAF MANIFESTO
We believe in positivity…and productivity. We believe change is good. We believe in Karma; give and one day you will receive. We believe getting organized is freeing…and fun! That there is always a solution.
We believe you CAN afford to make yourself great.
We stand for purpose & integrity; for quality & respect; for intentionality. We stand for working hard, and playing hard.
We will no longer stand for “we have always done it that way.”
We have the right to make our own decisions, to be IN CONTROL of our life, our environment, our time.
We have the right to be unique; to reach our potential.
We have the right to make our passion our profession.
We have the power to change and shape our future.
We have the power & responsibility to protect the earth; to treat all others with kindness and respect.
We help you gain control. We help you to say YES and to say NO. We help you to BE your best and to WORK your best.
We help you define & create success.
We love results and return on investment. We love purpose and vision. We love making goals and following plans to achieve them.
We strive for excellence in all that we do…to give more than we take…to lead…to create greater peace within.
We are entrepreneurs, mothers, sisters, friends, teammates.
We are game-changers… life-changers…problem solvers.
We are TURNING over new LEAVES.
TURNING OVER A NEW LEAF
According to Webster (actually, dictionary.com; sorry Mr. Webster, your pages are getting dusty on my shelf), this “phrase of turn” means start to act or behave in a better or more responsible way. Its synonyms include
improve, make a fresh start, and change for the better.
I could not have chosen a better name for my business ten years ago when I was getting started. I was personally making a fresh start as an entrepreneur and Professional Organizer, and my overarching goal was- and still is- to help others make changes for the better, and to help my clients improve their personal and business processes & systems.
From time to time, people will ask if I know about Turning Leaf Winery in California, and comment about the similarity of our names. I certainly did my research and ensured my business name was not already taken, and I had no concerns about prospective clients getting confused between our businesses or mistaking one for the other! When recently skimming their website, I found it interesting, however, that there were some similarities in the language we both use, despite our two very distinct companies and industries. Their Brand Story includes the words hands-on approach, top quality, and guidance. These are certainly words that describe my values and my services.
I still recall how I struggled with making the decision on a business name. I can now say it was worth the time, effort, and energy I expended to identify the “perfect” name. After all these years, Turn Leaf still resonates for me, and the meaning behind the name could not be more accurate.